The platform is rolling out a new feature that enables them to cut down on the quantity of AI-made content appearing in their feeds. This initiative comes as the platform disclosed that it presently contains over 1 billion AI-generated clips.
Pilot Phase and Launch
This change is undergoing trials over the next few weeks before a global launch. This advancement aligns with a increase in AI content, driven by recent AI video creators.
The Broader AI Trend
It has been noted that almost a tenth of the fastest-growing video streams on another major platform only show content made by AI. A significant portion of this output is deemed low-quality AI content, a label for poor-quality, bulk-generated content that is frequently absurd or dreamlike.
Our research shows that a lot of users enjoy content produced via AI tools, from AI artwork to informative clips, and we aim to give people the option to adjust the amount of that, based on their own preferences,” said a company executive.
Scale of AI Content
TikTok announced that there are presently over a billion videos on its service labeled as made with AI. In total, in excess of 100 mn pieces of content are added to the platform each day, making AI content a limited portion of its complete catalog.
Customizing Your Feed
Viewers will be in a position to limit or boost the amount of artificial media they view by opening the topic control option in the app and selecting “AI-generated content”. Other topics that can already be adjusted under the tool include current affairs, style, aesthetics, and dance.
Platform Guidelines
The platform’s guidelines oblige users to label “realistic” artificially created content, and it forbids dangerous deepfakes of celebrities or critical incidents. Any authentic-looking AI video that is unmarked can be taken down under its user guidelines.
In addition, the app will from now on add an artificially created label to content produced via its own AI tools, or detected by an collaborative effort for spotting artificial media. This step is intended to stop users from attempting to circumvent the tagging system.
AI Literacy Programs
The company is furthermore introducing a two million dollar AI literacy fund for experts and institutions to create educational content about using AI responsibly. This initiative will assist educational bodies specializing in training computer science.
Platform Protection
The platform has supported its moderation strategy, following debate over plans to cut jobs for hundreds of review team members in the UK. TikTok is planning to reduce 439 jobs in its content moderation department in London, with trade unions and online safety experts voicing alarm that humans are being replaced by AI moderation.
A company official clarified that people-led review would continue to be important, but automated tools can shield workers by eliminating the most distressing content before it has to be seen by humans. TikTok announced a 76% decrease in explicit and harmful content seen by safety staff over the past year due to intervention by its machine learning processes.
It is vital to integrate people and machines to ensure user safety,” the official commented. “We’ll have people as part of that process, but we additionally believe it’s very important to limit contact with unsafe media as quickly as possible, which is the area in which a lot of the machine support is proving valuable operate efficiently.”
